Digital Footprints report now live on Pew Internet Project website

My first report (it’s not really my report, but I’m a coauthor) was published today on Pew Internet’s site.

What do we mean by digital footprints, you ask? Here’s a brief overview:

Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago. However, few monitor their online presence with great regularity. Just 3% of self-searchers report that they make a regular habit of it and 74% have checked up on their digital footprints only once or twice.

Indeed, most internet users are not concerned about the amount of information available about them online, and most do not take steps to limit that information. Fully 60% of internet users say they are not worried about how much information is available about them online. Similarly, the majority of online adults (61%) do not feel compelled to limit the amount of information that can be found about them online.

Check out the full report here.

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